Interview | Surprise Designs

Autumn is well and truly on its way so what better way to keep warm and toasty than with a fabulous handmade crochet design from Surprise Designs.  Take a look at our interview with Leslie who makes these fab creations.

Give us a little insight into your creative background.

I have been crocheting since the age of 14. I also, draw, paint and sew.

Why did you want to start your own brand?

I didn’t plan on starting my own brand. I started making hats, scarves and mittens for my children when they were in pre-school. My friends started contacting me to make accessories for their children. That was over 10 years ago. In 2013 I decided to get serious about my business. I want to retire young and to accomplish this I need to work for myself. My business allows me to save, make my own hours and spend quality with my family.

What have been your key inspirations for your designs and concepts?

I am inspired by anything that makes life easier. I like products that have multiple uses. I make designs that are versatile, and can be worn in several different ways. My prices are affordable and this allows my customers to purchase one design and wear it over and over again and switch the style each time they wear it. I am also inspired by colour. I like bright colours and warm tones. I try to incorporate many different colours into my designs. This allows for women and men to wear and enjoy the designs.

What has been your most memorable success to date?

My most memorable success to date has come from joining a group called The Artisan Group. This group has given me the opportunity to get my designs in the hands of celebrities and the media. I have gifted my designs to the GBK MTV Movie Awards Celebrity Gifting lounge in April 2015. I have recently gifted my designs to the GBK Prime Time Emmy’s Gifting Lounge that will be held on September 18 & 19, 2015.

How would you describe your personal style?

My personal style is very laid back. I like affordable and easy to care for designs.

What is your hope for the future of your brand?

I hope my designs become known around the world for their beauty and affordability.

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