Interview | Jules B

jules bJules B

Fashion is an important part of British culture and we love finding fabulous independent brands to share our support of this thriving creative industry.  Take a look at our interview with Rhona Blades, Owner at Jules B 

Give us a little insight into your creative background

I studied fashion design at Newcastle University and after qualifying, I lectured in Fashion at Newcastle Polytechnic for eight years.

I have always had a keen interest in art and design which has served me well throughout the growth of our business.

Why did you want to start your own brand?

Jules B started soon after I met my husband Julian. After only three weeks into our relationship he suggested that we start a business together. He felt that combining our talents it would be an instant success. He was also was also from a fashion background. His father’s side of the family had been tailors going back over five generations and his German mother had owned a chain of fashion stores so it was in his blood. Julian had been a fashion agent in Germany for four years selling Barbour.

We recognised that there was a gap in the market for top end designer ladies and menswear in the north east.

 What has been your most memorable success to date?

I think surviving in the fashion industry for over 32 years has to be classed as our most memorable success. We have over this time won numerous industry awards and won Drapers best independent fashion retailer no less than four times.

How would you describe your personal style?

In my professional capacity I love good tailoring and always feel comfortable in a well cut jacket and trousers. I also enjoy wearing big pieces of costume jewellery, statement pieces, whether they are necklaces or bracelets, they are always big!

At weekends when I’m at home in the country and in a more relaxed mood with my dogs it’s jeans and my husband’s cashmere sweaters, the complete opposite from during the week.

What is your hope for the future of your brand?

We are going through a very exciting period at the moment and really driving the business hard. Our internet presence is growing fast and we now have a sizeable customer database so we feel it will not be long before we start our own label for women.

We have already started in menswear and it is working well. One of our daughters qualified in fashion design from Kingston University last year and is very keen to head up this project.

We have numerous big opportunities available to us, we’re just making sure that we don’t get carried away and take on too much!

Be sure to check out this fantastic independent and show your support for British fashion.

jules bJules B


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