A fashion forward designer has given the humble cap a contemporary makeover with the launch of a bold new headwear brand called Capturelove Limited. Set to make multiple appearances at the upcoming Bloggers Fashion Week, the fresh new brand has already won itself oodles of attention from the style savvy UK set.
Embellished with witty phrases, intricate embroidery and even the occasional LED light, the caps are a playful statement accessory that can be teamed with any outfit. Each design is individual and features unique illustrations from fashion designer Maria-Katharina Richters. From truckers and snapbacks to flat bills and baseball, Capturelove Limited boasts a range of exclusive cap styles and designs to suit every personality. Whether buyers are on the search for a standout Ibiza party season piece or a bold everyday outfit accessory, the Capturelove Limited range is the perfect way to get an up-to-the-minute headwear look.
Richters says I have a lot of interesting ideas and a playful mind and I feel that my values and messages of encouragement or positivity and fun are very much expressed through my caps and their individual characteristics. When using words of encouragement or widening their ideas with their meanings, the Capturelove caps are at the same time flattering with creative and quirky illustrations. I want to create a product that makes customers think they have acquired much more than just a cap. But they will buy a piece of positivity, also because 10 % of sales will go to a charity or project of choice to help make this world a better place.
Every cap is crafted with a mix of satin, cotton, polyester and mesh for a premium quality finish. Details and designs are high raise screen printed and flat embroidered to create eye catching caps that pop. The caps are divided into playful categories, such as easycoolswag nightflash and the sweetlovesensuous range, and Richters has promised there are more intriguingly titled ranges to come.
Born in Germany, Richters has spent much of her life immersed in creatively inspiring environments. At the age of 11 she and her parents moved to Spain where she was surrounded by an energetic set of artisans and musicians. Her late teens saw her move to the fashion capital of London where she completed an internship with Vivienne Westwood before going on to graduate with a Fashion Design degree from the London College of Fashion. With her sights firmly set on a career in couture, Richters founded Tinkilove, Capturelove Limiteds chic big sister.
While Tinkilove was incredibly fulfilling, the sheer demand for time and attention meant that Richters had to push many of her ideas onto the backburner. Not wanting to hinder her creative flow, the innovative young designer decided to create Capturelove Limited as a medium through which to channel her imagination and rapid outflow of drawings. The result is a collection of utterly unique caps, each featuring hand drawn digitalised artwork.
Every item is embedded with its own theme and meaning, with eight exclusive new styles released as part of the SS14 collection.
Capturelove Limited products will soon be available to purchase on Shopify for just £25. Central London deliveries are currently free while shipping to Europe, Australia, New Zealand, China, Korea and the USA is available at an additional cost.